If you find you like to be your own boss, plan your own timetable and lead your own services, you may be considering a freelance career. You’re essentially self-employed providing services that you specialise in to other businesses. If you’re unsure about how to plan your freelance work or require some help, we’ve provided some […]
It is quite rare to find someone who does not, at least partly, collaborate on business tasks remotely. Neither is it uncommon for teams within your own organization to be located in other parts of the country (or even the world). If you are someone like me whose clients come from across the world, remote […]
A business ceases to be one if it doesn’t have customers. Overnight business successes are hard to come by. But if you approach customer acquisition like a science, it is very easy to build a steady stream of incoming visitors who then convert into leads and eventually into paying customers. Here are a few ideas […]
Winter is coming, and the holiday season is upon us very soon. As a business, this is either the busiest time of the year, or one when you go into hibernation mode. But networking never stops and this is also a good time to connect with old clients and meet new ones. Here are a […]
As much as you may hate this, cold outreach is an inevitable component of any business sales process. Between cold email and cold calling, sales representatives often consider the former to be a tad easier. This is because unlike calling, you are not met with a receptionist or a gatekeeper who keeps you away from […]
Things go wrong with business operations all the time. Your shipment to customers may get delayed because of factors outside your control. Worse, you may fail to deliver a product or service that matches the quality that the customer expects from you. Customer frustration is an inevitable component of every business. But with technology, it […]
As marketers responsible for growing the business of our clients, we often get asked when it is a good time to sell one. Every industry rides a wave and if you are a serial entrepreneur, you may want to liquidate your business assets when the going is good. But selling a business should not be […]
By May 2018, the UK will be moving towards a new data protection regulation called the General Data Protection Regulations (GDPR). GDPR will dramatically change the way businesses engage with customers and deal with data. As business owners and marketers, there are a lot of pointers to keep in mind while designing your new processes. […]